Learn the way science-driven wellness model Stonehenge Well being switched to ShipBob Plus and never solely saved massive, however unlocked stock placement, lot monitoring, and mid-market scale.
Buyer Profile
Stonehenge Well being is a science-driven wellness model targeted on serving to individuals really feel sharper, stronger, and extra balanced at each stage of life. Identified for its focused “Dynamic” complement line, the model gives formulation that assist mind operate, intestine well being, joints, nerves, immunity, and girls’s well being utilizing thoughtfully sourced, research-backed components. Their merchandise are designed to work synergistically for full-body assist, and with subscription choices, bundled financial savings, and a 90-day money-back assure, Stonehenge Well being is a trusted accomplice in long-term, proactive wellbeing.
Key metrics
- 7 years with their previous 3PL
- $1M/yr in cost-savings after switching to ShipBob Plus
- $3 saved per cargo on common
- 14 SKUs
About Stonehenge Well being
Stonehenge Well being was based in 2014 by entrepreneur Ethan Cohen with a transparent mission: deliver higher transparency and scientific rigor to the wellness complement trade. Pissed off by a market crowded with flashy claims and under-dosed formulation, Cohen got down to construct a model grounded in analysis, significant ingredient ranges, and real-world testing.
From the start, Stonehenge Well being targeted on evidence-backed formulations and shopper suggestions, utilizing in-home person testing (iHUT) and steerage from medical and vitamin specialists to refine merchandise earlier than launch. This science-first philosophy helped the corporate earn belief with clients in search of pure options for intestine well being, metabolism, and urge for food assist, and positioned Stonehenge Well being as a fast-growing direct-to-consumer wellness model constructed on credibility reasonably than hype.
As we speak, Stonehenge Well being’s dedication to research-backed formulation and high-quality components has helped the corporate scale right into a multi-million-dollar model. Because the hero model inside the Hello-Altitude Manufacturers portfolio, Stonehenge Well being continues to develop science-driven dietary supplements designed to assist actual well being outcomes, serving tens of millions of shoppers worldwide.
We sat down with Gregory Frye, VP of Operations at Hello-Altitude Manufacturers, to debate how Stonehenge Well being switched to ShipBob Plus and never solely saved massive, however unlocked stock placement, lot monitoring, and mid-market scale.
Saving $1M whereas attaining higher achievement after switching to ShipBob Plus
As informed to ShipBob by Gregory Frye, VP of Operations at Hello-Altitude Manufacturers.
When he began Stonehenge Well being again in 2014, our proprietor initially fulfilled orders himself earlier than rapidly realizing that wasn’t sustainable in the long run. If we had been going to develop, we’d want an expert achievement resolution.
We ended up partnering with our first 3PL, who we hoped would assist us, however wanting again, they had been horrible. Issues began out alright (they had been okay at achievement), however the extra we scaled, the extra we stored working into issues. They weren’t properly built-in with Amazon or our ecommerce platform; that they had poor inventory management and little or no stock visibility; they didn’t do lot monitoring in any respect; and that was only the start. For seven years, it was subject after subject.
The breaking level got here when the previous 3PL tried to lift their value. They informed us that the proprietor of the warehouse we had been in was upping their hire, and to cowl it, they’d be charging us 33% extra for his or her providers; in any other case, the placement would shut. We felt we had been already overpaying for mediocre achievement, in order that was the final straw.
We began searching for different achievement suppliers, and that’s after we discovered ShipBob. As we talked to ShipBob, we found that that they had all of the capabilities and options that our previous accomplice lacked, and people capabilities would truly save us a ton of cash. Plenty of it got here right down to delivery.
Transport was an enormous price middle for us, as a result of our earlier 3PL didn’t have any skill to do service charge procuring. They solely labored with UPS, FedEx, DHL, and USPS, however we might solely select a kind of to make use of for all of our shipments.
ShipBob’s mannequin is totally totally different. Their software program has a service choice algorithm that robotically chooses the quickest, most cost-effective service for every distinctive package deal, and so they work with the identical, plus many extra extremely vetted carriers (for which they monitor efficiency and optimize lanes on the zip code degree).
Leveraging ShipBob’s clever service combine, huge community, and algorithms, our precise per cargo charge is at the very least a greenback lower than it was earlier than. Mixed with each type of price being decrease, switching to ShipBob has saved us $1 million {dollars} in a single yr alone.
“Once we first spoke to our ShipBob gross sales rep, we felt like ShipBob’s resolution was nearly too good to be true. They confirmed us a pricing comparability between our previous 3PL and ShipBob, and the cost-savings had been dramatic: over $1M. We couldn’t imagine it. However after working numerous numbers because the yr went on, I can affirm that’s legitimately what we saved by switching to ShipBob.”
Gregory Frye, VP of Operations at Hello-Altitude Manufacturers
The most effective half is that, on high of saving 1,000,000 {dollars} a yr, we’re getting higher high quality achievement and not have a ton of issues. No achievement resolution is ideal (that’s simply the character of logistics), however we’re not coping with the onslaught of each day and weekly points that we had earlier than. It’s a vital change, and we’re thrilled with the outcomes.
Distributing stock throughout ShipBob’s community to chop delivery prices by $3/order on common
Along with higher service choices and charges, our achievement and delivery prices additionally decreased due to ShipBob’s community benefit.
Stonehenge Well being is predicated in California, and 20% of our enterprise is there, however nearly all of the US inhabitants is on the East Coast. To achieve clients in each areas cost-effectively, we would have liked a extra centrally situated achievement middle, or higher but, a number of throughout the nation. However with our earlier 3PL, the flexibility to have a number of places was all the time a query mark; whereas they might conceivably assist that growth, it felt actually weak.
With ShipBob, having a number of places was by no means a query. By way of the Stock Placement Program, we went from utilizing one warehouse in Southern California to being in a number of regionally situated achievement facilities, which drastically lowered our out-the-door delivery price. The ShipBob dashboard even gives detailed reporting on our common delivery zone, delivery prices, and transit time by location, and we will optimize our stock distribution based mostly on that knowledge.
“We began utilizing ShipBob’s Stock Placement Program to separate stock between two achievement facilities, and it’s been going very well. We’re saving greater than $3 per cargo on common between service charge procuring and stock placement, and we’re solely utilizing two places. ShipBob has achievement facilities everywhere in the US, so we might simply broaden into 3 or 4 warehouses to drive delivery prices down even additional.”
Gregory Frye, VP of Operations at Hello-Altitude Manufacturers
Leveraging best-in-class expertise and reporting that mid-market manufacturers want
What actually units ShipBob other than our earlier 3PL and the opposite achievement options in the marketplace is its expertise benefit.
I ran a achievement warehouse for 14 years, so I do know firsthand that just about any 3PL can decide, pack, and ship; that’s not the arduous half. It’s the software program, the reporting, the analytics, and all of the optimization that’s so difficult to get proper.
These parts will make or break your ecommerce enterprise as you scale, so your accomplice ought to have them mastered, and that’s the large win that I see from ShipBob’s platform.
ShipBob’s expertise is very, excellent. The opposite achievement and warehouse software program options I’ve labored with have been big piles of crap as compared.
It’s very blunt, however that’s the fact: it’s a bunch of actually previous, archaic techniques on the market that folks get caught in as a result of they’re legacy. That’s not the ShipBob system.
ShipBob is a really tech-focused firm, and there are such a lot of engineers, knowledge analysts, and total good people who find themselves making excellent selections about what the platform needs to be, the way it ought to work, and what it ought to appear to be (partly by truly listening to their clients).
“ShipBob is a expertise firm initially. It does achievement, and does it extraordinarily properly, however in the end, expertise is on the core of the enterprise. As an ecommerce service provider, that needs to be the factor that you’re most targeted on, and ShipBob knocks it out of the park.”
Gregory Frye, VP of Operations at Hello-Altitude Manufacturers
All of the reporting ShipBob gives is wonderful. Our previous 3PL’s reporting was basically non-existent, so we needed to obtain no matter minimal knowledge we might get and attempt to determine it out ourselves. We additionally had no visibility into the place an order was in achievement from starting to finish.
With ShipBob, it’s the alternative. They’ve reporting on storage, achievement, stock, and delivery, and the transparency is full. I’m an information particular person, and the analytics dashboard is very easy to use. If I ever need to export studies to slice and cube them in Excel, I can try this, too. ShipBob’s integration with Shopify Plus can be excellent, so the info flows seamlessly between platforms and updates every little thing in actual time.
“The primary factor that any mid-market firm evaluating achievement companions ought to think about is: What’s the software program platform like, and does it meet all of your wants? For us, ShipBob completely met all our wants and extra. They offered far more knowledge, visibility, and ease of use than we had been getting earlier than, much more than we thought we would have liked. ShipBob’s already constructed out so most of the instruments and reporting capabilities manufacturers need, so don’t hassle reinventing the wheel. You need to use what ShipBob gives, as a result of it’s all nice and all proper there for you.”
Gregory Frye, VP of Operations at Hello-Altitude Manufacturers
Attaining lot monitoring and temperature-controlled warehousing to maintain merchandise contemporary
As a well being and wellness model, we use FEFO (First Expired, First Out) to ensure we’re sending contemporary merchandise to clients. Because of this lot monitoring is tremendous vital for us, so we will all the time know which merchandise are closest to expiration.
Our earlier 3PL had no lot monitoring in any respect, so it’s been superior to leverage ShipBob’s, that are so detailed and clear. If there’s ever a problem with a buyer’s order, we simply open the ShipBob dashboard, pull up the order, and we will see precisely what merchandise they obtained from which tons. We don’t even must ask the shopper for that info, since ShipBob already tracks it of their system.
Taking motion with tons is simple, too. If we needed to do a reshipment, I’m in a position to create a brand new order from one other product lot and ship it; We now have the pliability to decide on what lot someone receives on one-off shipments; We had been in a position to put a short lived maintain on one specific lot batch lately as a result of it wasn’t accomplished with testing but, and every little thing labored out wonderful.
“We’ve by no means had a recall, but when we ever did, ShipBob has us coated when it comes to compliance. We might instantly put a maintain on the impacted lot, and additionally know precisely who bought it or obtained it. I hope we by no means must recall merchandise, however simply the truth that we’re ready for one now could be enormous. It’s extremely vital, and never one thing we had the flexibility to do till we partnered with ShipBob.”
Gregory Frye, VP of Operations at Hello-Altitude Manufacturers
We even have some merchandise which might be temperature delicate, and due to that, we’ve to be choosier with the achievement facilities we use. Luckily, ShipBob has temperature-controlled services (with A/C and humidity management), so we will hold our merchandise viable.
Elevating the shopper expertise with {custom} packaging
We’ve all the time been enthusiastic about buyer expertise, and we’re consistently searching for methods to evolve and push it to new heights. To that finish, we lately redesigned our packaging and began utilizing our personal custom-branded packing containers and poly mailers to ship orders.
ShipBob not solely helps our {custom} packaging, however in addition they choose the precise packaging for every order based mostly on its contents. It saves us cash and helps us ship a premium unboxing expertise, so it’s a win-win.
Having fun with a peak season so clean, it appears like simply one other day
Dietary supplements are part of many peoples’ New Yr resolutions, so whereas we do run gross sales on Black Friday and Cyber Monday, our peak season is actually January and February.
ShipBob works with loads of complement firms, in order that they get it and are ready to assist us each time peak hits. The good thing about ShipBob is that, at the very least within the achievement facilities we’re in, there are individuals choosing, packing, and delivery nearly seven days every week year-round. Due to that, peak with ShipBob doesn’t really feel like peak; it simply felt regular, like every other day. That’s the actual win.
Resolving points quick with devoted, responsive assist
One of many greatest wins with ShipBob Plus is the pace with which points are resolved. We’re a multi-million-dollar enterprise, and I don’t need to sit round ready for an issue to get fastened. Once we had been with our earlier achievement accomplice, the assist was positively missing –we had weekly conferences and inner reps, however points nonetheless took endlessly to handle.
Invoicing, for instance, was a nightmare. They invoiced us twice a month and each bill all the time had issues, as a result of their course of was difficult and nearly solely handbook. If there was ever a query or concern (which was nearly each time), then it was a continuing back-and-forth between a number of stakeholders and groups. It could actually take months to get credit and to resolve errors.
It’s night time and day with ShipBob. We now have our personal devoted Service provider Success Supervisor, Larkin, who’s superior. She is so responsive, and truly will get stuff achieved quick, which has been an enormous profit. There’s a lot extra willingness to get stuff achieved, and it’s been a breath of contemporary air.
“Wonderful assist is non-negotiable for a mid-market model like ours, and ShipBob Plus delivers. Once we first partnered with ShipBob, we met with Divey, their Co-Founder and COO, and he launched us to the achievement location and expertise personally. Simply the truth that we’ve his electronic mail speaks volumes to ShipBob’s dedication to assist, however one of the best half is that I don’t have to achieve out to him.
We now have an exceptional account supervisor whom I can talk with instantly, and he or she and the remainder of the workforce are all the time on their sport, so I don’t must go to the boss. That was not the case in our earlier expertise, so having devoted, succesful assist has been nice.”
Gregory Frye, VP of Operations at Hello-Altitude Manufacturers
Partnering with innovators who’re open to suggestions
There are loads of achievement companions on the market that aren’t occupied with change, with the mindset of “that is how we do issues, as a result of it’s all the time been that means. Take it or go away it.”
However I run our ecommerce web site, so I’m consistently speaking to clients and implementing adjustments based mostly on what they are saying. I understand how vital the suggestions loop is, so it was completely key for us to discover a achievement accomplice that’s as open-minded as we’re.
ShipBob is that accomplice. They’re consistently innovating, their willingness and curiosity to listen to service provider suggestions is world-class, and they’re wonderful at taking that info and growing it into the subsequent degree of service.
ShipBob even hosts an annual service provider occasion, Fulfilled, the place a whole bunch of manufacturers get to talk with ShipBob’s govt workforce and provides suggestions on to the individuals making selections. I felt like my suggestions was impactful, and ShipBob truly took motion in response.
“Everybody I’ve met that works at ShipBob is a good particular person. I should have interacted with 50 individuals now throughout totally different achievement facilities, at their service provider occasion Fulfilled, via onboarding, and in all of the totally different conferences and conversations I’ve had, and I’ve by no means met anybody I didn’t like. Your entire ShipBob Plus workforce is superb. I’ve partnered with numerous firms in numerous totally different areas, and that isn’t all the time the case. However ShipBob is a stand-up operation, run by stand-up individuals.”
Gregory Frye, VP of Operations at Hello-Altitude Manufacturers
The evolution we’ve seen from ShipBob even simply this previous yr has been unimaginable, and we’re excited to see the place we go subsequent collectively.
What’s subsequent for Stonehenge Well being
Within the well being and wellness house, product growth is all the time top-of-mind. All of our merchandise are backed and formulated by docs, and a lot effort goes into discovering one of the best components and creating best-in-class dietary supplements. We’re consistently evaluating ourselves to different manufacturers and striving to supply superior merchandise with well being claims based mostly on research and science, and never only a gimmick you purchase as soon as that doesn’t work.
As a research-driven firm, we’ve a number of docs and a head of product growth who’re all the time enthusiastic about what’s subsequent for us. We’ve barely scratched the floor of what’s attainable within the well being and wellness house, and there are a lot of extra product classes we need to discover.
We’re additionally diving deeper into the product classes we’re already in to take a extra focused method to well being. Probiotics are an awesome instance: we’ve a probiotic that everyone might use, however we lately launched one particularly for ladies.
Presently, our precedence is sustaining our progress. We’re all the time rising, we’re all the time searching for new alternatives and optimizing, however we’re not going too massive, too quick. Our focus has all the time been on growing the highest-quality, simplest merchandise we will, and with a accomplice like ShipBob, we will do what we do greatest and go away achievement to the specialists.
Stonehenge Well being’s workforce at ShipBob
Larkin Arnold
Larkin is the Service provider Success Supervisor at ShipBob who helps Stonehenge Well being.
Jordan Altamuro
Jordan is the Options Engineer who onboarded Stonehenge Well being to ShipBob.
Casey Armstrong
Casey is the CMO of ShipBob, and serves because the Govt Sponsor for Stonehenge Well being.
Get began with ShipBob
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