Find out how Lucent Globe turned to ShipBob’s US achievement facilities for quick delivery and received scalability to seamlessly 10x their quantity in a single day.
Buyer Profile
Lucent Globe was based in 2022 by equivalent twin brothers from the Gold Coast, QLD with a easy but highly effective objective: to supply Australians merchandise which are each eco-friendly and of the very best high quality. Their love for his or her neighborhood and the setting has led them to create a wide range of shopper packaged items, together with laundry detergent sheets, dishwasher detergent sheets, rest room cleansing sheets, and extra for each Aussies and shoppers around the globe.
Key metrics
- 5X quicker transit occasions within the US now with ShipBob
- 2-3X income progress YoY for a number of years
- 541% improve in orders MoM
- 5 US-based ShipBob achievement facilities used
About Lucent Globe
An identical twin brothers, Roger and Brodie Cook dinner, first received the concept for Lucent Globe after they have been travellng to a number of the most distant, pristine areas internationally, however have been struck by how typically they noticed plastic air pollution. Seeing this pervasive downside firsthand, they have been impressed to do one thing to facilitate a cleaner future.
Eager about the gadgets that contribute to plastic waste, they determined to give attention to these discovered most in day-to-day chores: cleansing merchandise. The brothers ended up designing the world’s first dishwashing sheet (the place you merely take one sheet and add it into the detergent dispenser in a dishwasher or add straight into your dish or dishwand if handwashing.).
At the moment, Lucent Globe sells a variety of efficient and reasonably priced cleansing merchandise which are particularly designed to have minimal environmental impression.
We sat down with Roger Cook dinner, the COO & Co-Founding father of Lucent Globe, to learn the way the model scaled so shortly and the way ShipBob has helped them step into the US market.
Increasing into the US with the main American 3PL
As instructed to ShipBob by Roger Cook dinner, COO & Co-Founding father of Lucent Globe.
Since beginning Lucent Globe only a few years in the past, we’ve been capable of develop in a short time, each with our home viewers in Australia and in different markets as properly. We’ve grown to tens of tens of millions of {dollars} in annual income, largely from testing and studying as we went.
It’s been nice to get a lot native assist in Australia from ShipBob, whereas orders are fulfilled internationally. We really began speaking with Johnny from the ShipBob Gross sales workforce in all probability only a few months into our enterprise, beginning after we have been simply fulfilling out of our storage.
What all the time caught out was ShipBob’s real care in wanting to assist us succeed, in comparison with different 3PLs. We selected ShipBob not simply due to their very aggressive charges, but in addition due to the connection they cultivated.
The ShipBob onboarding expertise was actually easy, even from the opposite facet of the world. Our stock landed shortly, and the implementation was seamless. The convenience of coming into the US market was nice, particularly since we used ShipBob’s referred companions akin to Avalara for tax recommendation and registration.
“We at the moment are working out of 5 achievement facilities in all areas of the US with ShipBob. In comparison with simply utilizing Australia Submit ourselves, which might price some huge cash and take 10+ days to achieve our US prospects – with packages typically arriving slightly beat up – now it takes simply 2 days for our US orders to get delivered, with quick supply cited as a purpose individuals bought.”
– Roger Cook dinner, COO & Co-Founding father of Lucent Globe
You hear horror tales of individuals launching with a 3PL the place the barcodes are mistaken, the stock’s not being counted correctly, and the place they’re sending out the mistaken merchandise. However for us, there have been no actual issues since we began with ShipBob.
Getting predictable, reasonably priced pricing for constant charges
ShipBob has very aggressive charges, which makes it an absolute no-brainer to work with them. Plus, we’re more than happy on the cost-per-order facet of issues, as we all the time know the precise value that we’re going to get with ShipBob.
In comparison with doing our personal achievement from our operation in Australia, the place it may be exhausting to get our price per order right down to a science, as there are fluctuations as a result of altering bins or mailers ,different suppliers, differing labor that may be troublesome to forecast, and extra, with ShipBob, it’s simply a simple, predictable value.
Within the ShipBob dashboard, we will even examine the present achievement middle areas we’re utilizing with various areas that ShipBob has with the intention to see the distinction in delivery zones, transit occasions, and prices, so we will proceed to optimize over time.
We’re additionally on ShipBob’s Stock Placement Program (IPP), which streamlines our inventory distribution. IPP is a no brainer as a result of it drastically reduces our common delivery price, and we solely have to ship a single cargo to at least one location and ShipBob distributes it for us, reasonably than us needing to ebook a number of shipments to totally different areas.
Attaining huge time financial savings and seamless scalability by means of expertise and operations that run like a well-oiled machine
We have now our personal warehouse in Australia, the place we continually have 2-3 full-time workers engaged on logistics along with our packing workforce to get orders out on time. The quantity of effort we spend internally each day ensuring our warehouse is run effectively, is following first-in-first-out (FIFO), has sufficient provides available, and so on. is excessive.
To not have to fret about any of that within the US and have our Head of Ops merely monitor it from afar is simply what we’d like. ShipBob is ideal for us since we’re rising quick and don’t have time to continually verify in on too many issues.
We see ourselves extra as consultants in advertising and product growth; we’re not consultants on achievement and logistics, so we wish the professionals to deal with that so we will deal with the stuff we’re really good at.
Total, the quantity of efficiencies you get with ShipBob is wonderful and so they save us a lot time. Our expertise to date having ShipBob deal with achievement for us has been nice.
Seeing our orders circulate by means of the ShipBob dashboard and get delivered with no points has been implausible. We will additionally take a look at real-time analytics on supply information within the ShipBob dashboard and achieve insights into how we will proceed to enhance.
“ShipBob is the proper complement to our ecommerce tech stack, as they combine completely with the opposite instruments we us like Shopify, Klaviyo, Gorgias, Yotpo, Postscript, and Recharge. We’re very choosy about who we work with – we’ll solely take into account one of the best of one of the best companions within the DTC ecommerce ecosystem. It’s not about discovering the most affordable ones however the trade leaders in every class.”
– Roger Cook dinner, COO & Co-Founding father of Lucent Globe
Receiving top-notch assist throughout viral moments and peak seasons
An enormous a part of our progress comes from the content material we create: fascinating movies that lower by means of the noise, together with a whole bunch of recent advertisements every week, educating individuals on how our product works. A lot of that content material has gone viral, even 10X-ing our order quantity in a single day.
After our advertisements began catching on within the US, we knew we’d higher ship inventory regionally there. We partnered with ShipBob for US achievement in March 2025, and it’s been a painless expertise.
ShipBob has already helped us scale actually in a single day after we had a advertising marketing campaign blow up. It may have been aggravating to fret about how we’d be capable to sustain, however ShipBob didn’t miss an order.
“If we 10-20X our gross sales, we don’t have to fret about getting extra packers in. We will scale it to no matter we need to, and ShipBob will seamlessly deal with the remaining for us so we will give attention to our progress. It’s actually helped us streamline effectivity.”
– Roger Cook dinner, COO & Co-Founding father of Lucent Globe
What’s subsequent for Lucent Globe?
We’ve not too long ago launched in a bunch of retail shops in Australia and even a couple of in New Zealand. ShipBob lets us give attention to preserving our Australian progress pumping, together with our retail growth, however we positively plan to scale extra internationally.
Whereas we’re nonetheless in scale mode in the mean time, we’ll proceed testing extra merchandise as shortly as doable. We’ve had this speedy progress and a product line that matches the wants of individuals, however the primary contributing issue to our success is the folks that we’ve introduced on board. They’re lots smarter than me and do an incredible job day-after-day for us. A whole lot of our scale is owed to the good individuals we’ve got right here and companions like ShipBob.
Lucent Globe’s workforce at ShipBob
Johnny Dawes
Johnny is the Account Government who helped Lucent Globe get began with ShipBob.
Ray Neruwana
Ray is the Implementation Supervisor who helped Lucent Globe onboard to ShipBob.
Stephanie Might
Stephanie Might is the Service provider Success Supervisor at ShipBob who helps Lucent Globe.
Get began with ShipBob
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